In 2010, Adidas joined with Grameen Bank, a microfinance organization founded by Nobel Prize winner Muhammad Yunus, to sell low-cost shoes to impoverished populations in India. The idea was to expand Adidas’ market, while at the same time providing quality products to people who might not otherwise be able to get them. “The shoes will be cheap and affordable for the poor, besides it will protect people from diseases,” Yunus said.
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