Resisting the allure of moral grandstanding | The Healthiest Goldfish

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We are living in an age of the visible moral gesture. It seems that all events of some note in our cultural or political life are accompanied by statements of support or opprobrium from anyone with a Twitter account. Social media has democratized the opportunity to weigh in. It allows us to instantly speak in support of, or against, causes we feel are worthy of attention, with hashtags amplifying our words.

These gestures are often made with the best of intentions, and the sentiment they reflect—the wish to engage in the act of building a better world through praising the praiseworthy, or the converse—is admirable. There seems to me no question that some of this social media statement-ing has brought attention to important issues, elevating necessary conversations. But it also seems worth wondering if our focus on these gestures is really helping advance the cause of creating a better world. Could our outpouring of moral gestures on the occasion of, well, everything, be less effective than we think it to be? Could it even be a distraction from what we should be doing to shape a better future?

These questions raise the uncomfortable issue of moral grandstanding. By moral grandstanding, a term originating in psychology, I mean acting and speaking in ways which project the appearance of morality not for the sake of issues themselves, but as a means of reaping the social benefits of being seen to be a good person. It is similar to a term many of us have heard, “virtue signaling.” Such behavior has long been with us. History and literature are full of examples of people who have achieved status by broadcasting a virtue which they may or may not actually possess. Moral grandstanding, and the tendency towards hypocrisy, is also warned against in some of the major religions, as in this passage from the Gospel of Matthew, a tenet of Christianity.

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