Can We Communicate Science Better in the Age of TikTok? | Observing Science

Not so long ago, communicating ideas to the general public required access to a newspaper with wide circulation or to a broadcast studio. Now, anyone with an internet connection can, at least theoretically, reach massive numbers of people through a variety of digital communication platforms.

Social media has exploded as a form of information exchange. Facebook had 2.4 billion users in 2019 and 79% of adults in the U.S. use social media. This is also, of course, generationally patterned. About a third of Americans under 30 now get their news from TikTok and fewer than half from television.

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